How SMARTECH Business Systems revolutionised the printing industry with HP Latex Technology.
SMARTECH: Best HP Wide-Format Printers Partner
At SMARTECH, we specialise in delivering high-quality large-format signage solutions tailored to meet the diverse needs of businesses across Australia.
As a trusted supplier to thousands of businesses, we empower them with advanced wide-format technology that produces vibrant, durable, and precision-crafted signage.
Whether your business creates outdoor banners, building wraps, or indoor displays, our cutting-edge equipment is engineered to help you deliver impactful results and exceed client expectations. From expert advice and equipment selection to ongoing support, SMARTECH is your go-to supplier for all wide-format signage equipment needs.
SMARTECH: Australia’s Most Awarded HP Channel Partner Since 2014
As HP’s largest mid-volume channel partner, SMARTECH continues to lead the industry with a strong national presence and a commitment to excellence. With a dedicated field sales force of over 27 experienced representatives across Australia and a customer base exceeding 10,000 BSB customers, SMARTECH consistently delivers top-tier service and solutions.
Through our partnership with HP, we provide the full HP Latex printer range, empowering wide-format print service providers around the world to expand their capabilities, accelerate turnaround times, and differentiate their offerings. HP Latex technology, available through SMARTECH, who is helping businesses elevate their print quality and operational efficiency.
How HP Latex Printers Can Elevate Your Business
How HP Latex Printers Can Transform Your Business HP Latex printers are advanced wide-format printing solutions that use water-based latex inks to deliver vibrant, durable, and eco-friendly prints. Trusted across industries like signage, retail, advertising, and interior décor, they offer unmatched versatility and performance.
Key Benefits:
Eco-Friendly Inks: Odorless and free from harmful pollutants—ideal for indoor use. Durability: Scratch-resistant prints suitable for indoor and outdoor applications.
• Vivid Quality: Rich colours and sharp details across various media types.
• Instant Drying: Prints are ready for finishing or delivery immediately.
• Media Versatility: Compatible with vinyl, canvas, textiles, paper, and more.
Popular Applications:
• Architectural & Engineering Drawings: Precise blueprints and technical plans.
• Graphic Design & Advertising: High-impact banners, posters, and signage.
• Retail Signage: Eye-catching displays and promotional materials.
• Vehicle Wraps: Full-colour graphics for cars, trucks, and fleets.
• Textile Printing: Custom fabric banners, flags, and apparel.
• Wall Murals & Wallpaper: Bespoke interior décor for homes and businesses.
• Packaging Prototypes: Visual mock-ups for packaging design validation.
Successful Installation Customer Story: SMARTECH Delivers HP Latex Printer to POS Visual Solution
Victoria-based POS Visual Solutions has taken a major step forward in print technology by investing in the HP Latex 2700W printer through SMARTECH Business Systems. After nearly seven years of reliable service from their HP Latex 1500, the team is excited to embrace faster speeds, superior quality, and enhanced sustainability with the new model.
POS Visual Solutions has been a loyal SMARTECH and HP Latex partner for over 15 years, beginning with their first HP Latex 260. This latest upgrade marks a continued commitment to innovation and growth. “From the HP Latex 260 to the 2700W, it’s been a journey of trust and progress,” said SMARTECH’s sales representative Nick Papamihail. “We’re proud to support POS Visual Solutions as they evolve with cutting-edge technology.”
The HP Latex 2700W delivers vibrant colour, precision, and eco-friendly performance, empowering businesses to expand capabilities and explore new markets.
Banner Solutions Invests in HP Latex FS50W Through SMARTECH at PacPrint 2025
NSW-based Banner Solutions has upgraded its printing capabilities by investing in the HP Latex FS50W through SMARTECH Business Systems—the first of its kind sold by SMARTECH.
Owner Kevin Sherrell made the purchase “sight unseen,” replacing their reliable 10-year-old HP Latex 3100. “We were impressed by the FS50W’s new technology and confident it will elevate our business,” said Sherrell. “HP Latex has always delivered quality, and working with SMARTECH has been seamless.” Banner Solutions, a family-run trade house operating for over 40 years, prioritises customer deadlines and quality service.
The new HP Latex FS50W offers a 30% wider colour gamut, print speeds up to 89 m²/hr, and supports media up to 3.2 metres wide, making it ideal for high-impact signage and décor. Brett Wark, SMARTECH’s NSW Sales Manager, added, “It’s a pleasure to support Banner Solutions with this cutting-edge printer. We’re excited to see how it transforms their production.”
Not sure which HP Latex printer is right for your business?
Let our expert team at SMARTECH guide you. Our sales representatives are highly trained, with years of experience and deep industry recognition in wide-format printing. We understand the unique needs of businesses across sectors and are here to help you find the perfect solution.
Backed by a dedicated team of technicians and customer service professionals, we provide more than just equipment—we deliver ongoing support, hands-on training, and reliable service. Our team genuinely cares and puts in their best effort to ensure every customer receives the attention and expertise they deserve.
Whether you're upgrading, expanding, or just starting out, SMARTECH is your trusted partner in print innovation.
Let’s find the right HP Latex printer to elevate your business today.
Phone: 1800 422 349
Email: ebusiness@smartech-aust.com
